Sabor
Spanish Natural Dried Herbs
CREATIVE / BRANDING / PACKAGING
Background
Shaun Pinney Studios was approached by an established Spanish family business to develop branding and packaging for 'SABOR', the Spanish word for taste, a new range of dried herbs, spices, seasonings and fresh garden salads. They required a brand that was premium, not rustic in appearance and would withstand alongside established brands on Spanish supermarket shelves.
The Solution
Through using the colours of the national flag we created a brand that was proud of its Spanish heritage, but was still modern and clean. Using black as the base colour to the packaging, helped to make the branding and stand out on store shelves against the competition.
"Good packaging design protects your product,
creative packaging design protects your brand."
SHAUN PINNEY