“Some brands will win big with mobile. Others will wonder…what just happened ?”*

Mobile is fast becoming the primary focus for marketers and brands and companies need to ensure they are not left behind. The potential of mobile marketing is massive and harnessing the effective power of mobile can secure your place in the market, the trick is NOT to develop a mobile strategy but to develop a strategy for your mobile audience.

Approach - the strategy
Strategy is probably more important on the mobile platform than on any other. The mobile channel is constantly changing and very fragmented. We start by looking at your customers profiles and their mobile use, and how mobile fits into your other marketing channels.

Choosing the right path into mobile
With the fragmented mobile ecosystem, it's important to choose the right path into mobile, from a mobile web site, mobile app, QR codes to SMS. We'll ensure that we look at all possible routes for you, we may even find that mobile may not be the right solution for you.

Holistic marketing integration
We believe that all marketing efforts should be taken on a holistic front, with all digital, traditional and mobile marketing efforts working together to provide the greatest success rates.

With Shaun Pinney being the director of Mobile App World, the leading mobile app conference, Shaun Pinney Studios are perfectly positioned to help your mobile marketing needs. To discuss your potential on mobile please contact us directly on 07903 050 311 or email shaun@shaunpinney.com

*Mary Meeker, renowned partner at Kleiner Perkins Caufield & Byers, the famed venture capital firm that has backed everyone from Square, Amazon, Google and Zynga.