helping the welsh council on alcohol and other drugs in promoting choice and responsible living...
We we’re invited by the Welsh Council on Alcohol and Other Drugs to reinvent and reposition the Council’s dated brand identity. The new brand re-positioned the Council as a more youthful forward thinking brand. Utilising the butterfly icon, as a symbol for hope, freedom and change. We shaped the Council’s visual style, influencing its posters, publications, website and their presence at exhibitions. Adding to the modern brand we’ve also made the Council's reach wider with the use of an online Facebook community and daily Blog, we’re currently working with the Council to launch them on Twitter.
hope, freedom & change
The Welsh Council on Alcohol and Other Drugs was created as a Registered Charity in 1968 as a successor to the temperance movements, and the Council is administered by the Churches’ representatives, as Trustees.