branding the eco-friendly micro organism...

When Genesis Biosciences, a Pan-Atlantic company, approached Shaun Pinney Studios they were looking to develop their brand which could be applied to their expanding portfolio of unique, natural, eco friendly micro organisms to be used in the formulation of a wide variety of products for the degradation of organic materials.

Shaun Pinney Studios worked closely with Genesis to define the value proposition of the brand, as well as its brand system and messaging. Developing a comprehensive visual language, providing an integrated design platform for marketing and communications including stationery, product data sheets, product labeling, direct mail, websites, exhibition and signage.