positioning Cardiff's hottest festival...

In 2007 Shaun Pinney Studios were asked to develop a striking unique identity for a new month long, city wide Indian Food Festival. The brand identity and communications system were positioned to attract the general public while bringing a sense of vibrancy and spice of India's food and culture.

adding some spice to your winter blues
Embracing the colour, taste and spectacle of India and banishing the winter blues through March, the latest festival to take place in Cardiff includes cookery demonstrations, film screenings, ice cold beer, master classes and fine wine tasting.

fun & memorable
We were commissioned to design a fun, memorable identity which focused on Cardiff's evolving skyline of new iconic buildings.


The new brand was rolled out across a range of striking marketing materials and a fully client managed website.

Click here to visit the Cardiff's Indian Food Festival website.